Transforming Digital Experiences
Through Human-Centered Design

Senior UX leader with 25 years of proven success across complex organizations. Award-winning track record of establishing user experience standards that serve millions while ensuring full accessibility compliance.

View My WorkAbout Me
Madhu Thanvi - Senior UX Leader

Core Competencies

UX Research & Human-Centered Design

  • •Mixed-methods research, usability testing, heuristic evaluations
  • •Journey mapping, personas, service blueprints
  • •Human Factors Engineering (HFE) & JTBD framework
  • •Section 508 compliance & health literacy

Digital Strategy & Product Design

  • •Scalable UX strategy for complex federal systems
  • •End-to-end product design & prototyping
  • •Digital transformation & modernization
  • •Aligning UX with organizational goals

Agile & Project Leadership

  • •Cross-functional team leadership
  • •Certified PMP, CSM, and CUA
  • •Agile, Scrum, Kanban, Waterfall
  • •Strategic planning & risk mitigation

Analytics & Performance

  • •Pre/post-metrics for CX improvement
  • •Digital analytics integration
  • •Workflow optimization
  • •Usability evaluation metrics

Government & Health Sector Expertise

  • •Deep experience with IRS, VA, SSA, and NIH digital initiatives
  • •Led UX for MyHealtheVet, Blue Button, Veterans Crisis Line, SSA TED/UCV
  • •Proven success improving usability, compliance, and satisfaction in high-stakes environments

Featured Projects

Recent work demonstrating UX leadership, research excellence, and transformative impact across complex organizations.

Internal Revenue Service

Taxpayer 360: Designing a Unified IRS Employee Experience

Lead UX Researcher

Led user research and design for the TP360 project—an integrated solution to improve tools and systems used by taxpayer-facing employees, supporting the Inflation Reduction Act's objective to enhance taxpayer services.

Award-winning project
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Internal Revenue Service

Resolving an Erroneous Tax Return – Enhancing the IRS Error Resolution Experience

Lead UX Researcher and Blueprint Architect

Led research to improve the IRS process for resolving erroneous tax returns, creating a service blueprint that clarified workflows and informed practical digital solutions for taxpayers, CSRs, and ERS staff.

Award-winning project
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Internal Revenue Service

Improving the Amended Tax Return Journey: From Frustration to Transparency

UX Research and Journey Mapping Lead

Led diagnostic research on the amended tax return journey to identify root causes of taxpayer pain and design a streamlined, transparent process for millions of Americans who amend their returns annually.

Award-winning project
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Ready to Transform Your Digital Services?

Let's discuss how strategic UX leadership can drive meaningful change in your organization.

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